Brad Ford founder of Brad Ford ID, is known for rich and elegant modernism that artfully balances function and style. His work has appeared in numerous publications including Elle Décor, The New York Times, and The Wall Street Journal. Here he shares his address book for Haute Secrets.
Brad Ford was established in 1998 with an emphasis on residential spaces. Their interiors showcase signature designs that are understated yet sophisticated, straightforward, elegant, and functional. Balance, light, space, and color factor into every design, creating a timeless effect. Clean lines and simple but well-crafted furnishings, with an attention to texture and the highest quality materials, are BFID essentials.
Brad Ford holds a degree in Interior Design from the Fashion Institute of Technology as well as his degree in Business and Economics from Hendrix College. He honed his skills under such leading New York designers as Thad Hayes and the late Jed Johnson.
Brad Ford has been featured as one of “10 New Designers to Watch” in both New York Spaces Magazine and New York Magazine and was also named one of America’s Top Young Designer’s by House Beautiful and Traditional Home.
“ I’ve always liked a well-edited room…there must always be a balance between the architecture, the furnishings and the art. It should never be a competition.”
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Brad has been profiled on 1stdibs.com, the world’s largest online luxury marketplace and most recently he was listed as part of the next generation of design in Departures Magazine. The International Furnishings and Design Association recognized Brad Ford as one of the Rising Stars of Interior Design and Charles Cohen along with the Decoration & Design building in New York awarded him the 2012 Star on the Rise award. Brad Ford is a member of the Design Leadership Network, a membership organization founded to strengthen business practices in the design industry, and also serves on the board of the Collective, an innovative design fair in New York City that presents a curated selection of the best in contemporary and 20th international galleries.
A beautiful bed is the centerpiece of any bedroom, so it’s important to have one that makes a bit of a statement. A good night’s rest is also essential so I think a good, comfortable mattress is key. Last but certainly not least, high-quality bedding is a must. It’s what swaddles you at the end of a long day and unwraps you at the start of each morning.