Faye Toogood shares the newest collaboration, which includes clothing, and even a sculptural bed! “I love how an idea can flow from fashion to shoes, through to art and furniture,” says British-based designer Faye Toogood, whose multidisciplinary vision has permeated her brand since the very beginning. Beyond her cult-status Roly-Poly chair, Toogood’s practice has grown to include homeware, interior design, fine art, and fashion.
Drawing upon shared brand values, Faye Toogood launches its first collaboration with Birkenstock. Faye Toogood, the creative mind behind Toogood reimagines the iconic Birkenstock designs and crafts a timeless rendition that goes beyond just footwear to include a capsule clothing collection and a bed.
When designing the sandals, “the key was to keep the classic Birkenstock shoe base of high-quality cork and leather, and then create sculptural and puffy shapes that were recognizably Toogood,” said the designer – Faye Toogood
The bed, like the shoes, has a similar sculptural quality, evoking the same playful and tubular style that has come to define Toogood’s designs.
“I took the sandals’ visual language and amplified it into a large-scale product that was directed by both shape and sleep technology,” – Faye Toogood
Birkenstock, which has long made sure that quality and comfort are central to its products, applied the same functionality in the shoe design to that of the bed. The footwear company drew directly from its timelessly comfortable cork sandal base, made to promote posture and standing, and applied it to the mattress, in order to promote lying and sleeping. The bed also features all of the Birkenstocks’ other signature materials, including cork, leather, and canvas.
The rest of the collection includes a selection of workwear to complement the sandals, with a neutral color palette, meant to lend a focus to the striking forms, textures, and silhouettes, featured throughout.
“Birkenstock and Toogood is a combination of genuine craftsmanship and uncompromising quality. The unique take and talent of Faye Toogood create a whole new version of our iconic designs.” – says Birkenstock’s CEO Oliver Reichert.
When asked how her collaboration with Birkenstock came about, the designer mentioned she had long been a fan of the sandals, wearing them on her feet like a small child growing up in the English countryside. Nowadays, she admires the brand equally from a professional perspective, acknowledging their shared commitment to high-quality, natural, and sustainable materials, as well as timeless designs.
The collection will be followed by the launch of Toogood’s first-ever homeware collection featuring sculptural ceramics and handwoven throws. Faye Toogood affirms that she will also be working on her next body of work—Assemblage 7, limited-edition furniture and objects.